We understand that your privacy and the security of your personal information is extremely important. This notice sets out what we do with your personal information, what we do to keep it secure, from where and how we collect it, as well as your rights in relation to the personal information we hold about you.
This policy applies if you interact with us through our restaurants, over the phone, online, through our mobile applications or otherwise by using our website or interacting with us on social media (our “Services”).
If you don’t want to read all the detail, here are the things we think you’d really want to know:
You have a number of rights over your personal information. How you can exercise these rights is set out in this notice.
We do send direct marketing, if we’re allowed to. And we do this to encourage you to buy our products by sending you offers and ideas that we feel will be of benefit to you. If you want us to stop then here’s how.
We also display online advertising relating to our products and services on our website, on other websites and online media channels.
The companies which make up the Kcal World Group currently are:
− Kcal Life, healthy eating restaurants in UAE and Kuwait
− Kcal Extra, meal plan provider
− Fuel Up, meal prep provider
− Kcal Go, Kcal retail range of products distributed in the UAE
Who are we?
When we say ‘we’ or ‘us’ in this policy, we’re referring to Kcal World Group which controls your personal information depends on the circumstances in which you are dealing with us.
What sort of personal information we hold?
Information that you provide to us such as your name, address, date of birth, telephone number, email address, bank account and payment card details and any feedback you give to us, including by phone, email, post, or when you communicate with us via social media;
Information about the services that we provide to you (including for example, the things we have provided to you, when and where, what you paid, the way you use our products and so on);
Your account login details including your user name and chosen password;
Information about whether or not you want to receive marketing communications from us;
Your contact details and details of the emails and other electronic communications you receive from us, including whether that communication has been opened and if you have clicked on any links within that communication. We want to make sure that our communications are useful for you so if you don’t open them or don’t click on any links in them, we know we need to improve our products and services.
Our legal basis for processing your personal information
Whenever we process your personal information we have to have something called a “legal basis” for what we do. The different legal bases we rely on are:
Consent: You have told us you are happy for us to process your personal information for a specific purpose;
Legitimate interests: The processing is necessary for us to conduct our business but not where our interests are overridden by your interests or rights.
Performance of a contract: We must process your personal information in order to be able to provide you with one of our products or services;
Prevention of fraud: Where we are required to process your data in order to protect us and our customers from fraud or money laundering;
Vital interests: The processing of your personal information is necessary to protect you or someone else’s life;
Public information: Where we process personal information which you have already made public;
Legal claims: The processing of your personal information is necessary for the establishment, exercise or defence of legal claims or whenever courts are acting in their judicial capacity; and
Legal obligation: We are required to process your personal information by law.
How do we use your personal information?
There are a number of ways in which we use your personal information, depending on how you interact with us. If you do not provide your information to us, then we will be unable to interact with you in that way – for example, if you do not provide your name, address and account details when purchasing one of our products online, we will not be able to sell you that product as we would be unable to process your payment or deliver the product to you.
We may use your information in the following ways:
To provide our products and services - we need to use your personal information to make our products and services available to you. If you then decide to order any of our products or services then we’re delighted, thank you. After that, we need to provide them to you and process your payment. And we need to use your details to do all this.
To personalise your shopping experience - we try to understand our customers so we can provide you with a great shopping experience, relevant marketing, personalised offers, shopping ideas and online advertising. Understanding how you use our App, how you interact with Kcal World Group, where you dine, the products and services you buy and how you use and browse our website helps us to do this.
For safety and security - we use your personal information to help provide safe and secure environments for our colleagues to work in, our customers to shop in and for our businesses to be conducted. To enable this we monitor online behaviour and carry out checks to help us ensure that our customers are genuine to prevent fraud and to help customers use our services appropriately.
Analytics and profiling - we use your personal information for statistical analysis and to help us understand more about our customers. That includes understanding the products and services you buy, the manner in which you consume them, and by creating profiles about you. This helps us to serve you better and to find ways to improve our services, restaurants, app and website. These profiles help us to send you offers that are more relevant to you.
Contacting you - we use your personal information to contact you: either to conduct market research or to contact you about products and services from us and other companies. We may also contact you in relation to any questions you have raised with us or to discuss the status of your account with us.
Cookies and similar technologies
Who might we share your personal information with?
The Kcal World Group - we will share your personal information in certain circumstances with the other companies within the Kcal World Group so that we can provide you with a high quality, personalised and tailored service (including relevant marketing) across our Group. That includes sharing information with the companies part of the Kcal World Group; Kcal Life, Kcal Extra, Fuel Up and Kcal Go.
Our service providers - we work with partners, suppliers, aggregators and agencies so that they can help us provide the products and services you require from us. These third parties process your personal information on our behalf and are required to meet our high standards of security before doing so. We only share information that allows them to provide their services to us or to facilitate them providing their services to you. These third parties include:
Advertising companies, who help us place Kcal World Group adverts online;
Scheme providers – such as Visa and MasterCard – if you hold a credit card or travel money card with us, in order to manage your account and so your payments are processed;
Our agents, advisers or others involved in running accounts and services for you.
Social media providers – such as Facebook, Instagram and Twitter – where we interact with you on social media;
Third party vendors who help us to manage and maintain the group IT infrastructure;
Logistics and delivery providers who enable us to deliver products you order on our website, via phone call or our app;
Providers of temporary staff, who need access to certain personal information to carry out their role within the business;
Companies that deploy our email campaigns for us because they need to know your email address to carry out these services;
Companies that provide insights and analytics services for us so we can stock the right products, send the right marketing campaigns and understand our business and customers better;
Security and fraud prevention companies to ensure the safety and security of our customers, colleagues and business;
Companies which run our contact centres because they need your personal information to identify and contact you; Companies that enable us to collect your reviews and comments, both online and offline;
Other organisations and individuals - we may share your personal information in certain scenarios. For example: If we're discussing selling or transferring part or all of a Kcal World Group business, we may share information about you to prospective purchasers and their advisers - but only so they can evaluate the relevant business; or
If we are reorganised or sold to another organisation, we may transfer information we hold about you to them so they can continue to provide the Services to you.
If we are required to by law, under any code of practice by which we are bound or where we are asked to do so by a public or regulatory authority such as the police;
If we need to do so in order to exercise or protect our legal rights, users, systems and services; or
In response to requests from individuals (or their representatives) seeking to protect their rights or the rights of others. We will only share your personal information in response to requests which do not override your privacy interests. For example, we will not share your personal information with individuals who are merely curious about you, but we will share your personal information to e.g. insurers, solicitors, employers etc. which have a legitimate interest in your personal information.
Keeping you informed about our products and services
We would like to tell you about the great offers, ideas, products and services of the Kcal Wolrd Group from time to time that we think you might be interested in. Where we have your consent or it is in our legitimate interests to do so, we may do this through the post, by email, text message or by any other electronic means.
We won't send you marketing messages if you tell us not to, but if you receive a service from us we will still need to send you occasional service-related messages. If you wish to amend your marketing preferences, you can do so by logging into Kcal account of one of our brands and following the directions. You can also give us a call at 00971 4 43 44 111.
Please note that it can take up a little while for all marketing to stop once you either withdraw your consent or tell us you’d like to opt out of marketing. This is because some marketing may already be in transit.
You have a number of rights under data protection legislation which, in certain circumstances, you may be able to exercise in relation to the personal information we process about you
− the right to access a copy of the personal information we hold about you;
− the right to correction of inaccurate personal information we hold about you;
− the right to restrict our use of your personal information;
− the right to be forgotten;
− the right of data portability; and
− the right to object to our use of your personal information.
Where we rely on consent as the legal basis on which we process your personal information, you may also withdraw that consent at any time.
If you are seeking to exercise any of these rights, please contact us using the details in the “Contact Us” section below. Please note that we will need to verify your identity before we can fulfil any of your rights under data protection law. This helps us to protect the personal information belonging to our customer against fraudulent requests.
Automated decision making and profiling
We use automated decision making, including profiling, in certain circumstances, such as when it is in our legitimate interests to do so, or where we have a right to do so because it is necessary for us to enter into, and perform, a contract with you. We use profiling to enable us to give you the best service across the Kcal Wolrd Group, including specific marketing which we believe you will be interested in.
You have the right not to be subject to a decision based solely on automated processing, including profiling, which has legal effects for you or affects you in any other significant way.
If you are seeking to exercise this right, please contact us using the details in the “Contact Us” section below.
How long will we keep your personal information for?
We take protecting your personal information seriously and are continuously developing our security systems and processes. Some of the controls we have in place are:
We limit physical access to our buildings and user access to our systems to only those that we believe are entitled to be there;
We use technology controls for our information systems, such as firewalls and user verification;
We utilize industry “good practice” standards to support the maintenance of a robust information security management system; and
We enforce a “need to know” policy, for access to any data or systems.
If you would like to exercise one of your rights as set out in the “Your rights” or “Automated decision making and profiling” sections above, or you have a question or a complaint about this policy, or the way your personal information is processed, please contact us by one of the following means:
By email: email@example.com
By post: Kcal, JLT, Cluster X, Jumeirah Bay X2, 15th floor, PO 391150
By phone: 00971 4 43 44 111