This Earth Month, we’re making a bold statement. We’ve partnered with ESMOD Dubai , the French Fashion Institute, to launch Re:Form: a sustainability campaign and competition that transforms our biodegradable packaging into creative fashion statements.
As one of Dubai’s most recognised eco-friendly food delivery brands, we are actively eliminating single-use plastic from our operations and Re:Form is the next step in our journey toward a fully plastic-free delivery ecosystem.
What Is Re:Form?
Kcal invited ESMOD Dubai students to create conceptual fashion pieces made entirely from our certified biodegradable packaging:
- Delivery bags
- Takeaway containers
- Straws
- Cutlery
The winner of the competition will be announced on the 16th of May at a coffee party held at our restaurant in Bay Square, Business Bay.
Why We Built This
We didn’t launch Re:Form just to make a statement – we launched it because we believe the industry needs to move faster. Too many brands are still relying on single-use plastics when better alternatives already exist. We’ve proven that biodegradable packaging works at scale, and we want other businesses to see that too.
By putting our packaging in the spotlight – literally – we’re inviting brands across the UAE to rethink their material choices and operational practices.
If we can move beyond single-use plastic, what’s stopping everyone else?
