Kcal is more than a food company.
Kcal embodies a lifestyle.
As a Kcal franchisee, you have the opportunity to capitalise on a highly successful, proven business model and a world-class support system, underpinned by operational excellence and expert training programmes.
Training & support. Our training programmes have been designed to ensure your business can grow and be profitable within a minimal time frame. After all, we can only be successful if we make your business successful! Our training team is committed to providing you with all the tools you need to get started and help your business to grow.
Operational excellence. We strive to ensure that every customer experience is consistently outstanding. This is what a Kcal customer deserves and expects. We provide you with comprehensive guidance to help your Kcal restaurant deliver this level of service via full on-site training support.
Marketing & advertising. We have worked tirelessly to grow the Kcal brand name to ensure it is both recognised and highly esteemed. Kcal’s marketing division has expertise in turning innovative and creative ideas into winning campaigns that continuously build our brand and win new customers. No matter where you go, no matter what language you speak, we ensure that the Kcal brand represents fast, healthy and superior quality food that optimises health and wellness without compromise on taste and flavour.
Team guidance. As a Kcal franchisee, you benefit from the entire Kcal team comprising of experts who advise and guide you to help grow every aspect of your business.
Follow global trends. Kcal gives you the opportunity to capitalise on the global trend toward healthy living. Here are just a few of the reasons for this trend:
*Industry experts agree that people around the world are paying increasing attention to what they eat and seek food choices that are fresh, healthy and sustainable. Worldwide consumption of healthy out-of-home meals exceeded $US 5billion and is growing at a rate of 30% annually.
*Kcal’s food is fast, fresh, nutritious, affordable and HEALTHY.
*Unlike other fast food businesses, Kcal can be consumed daily, without the guilt of eating junk food and with the peace of mind that you are consuming great nutritious food.
*Fast food restaurants (including the world leaders) are now realising that healthy food is a great business opportunity and are adapting their menus to include healthy options. These companies can only adapt so far and still have decades of bad press from selling junk food that won’t be forgotten.
*Consumers are increasingly purchasing better-for-you (BFY), naturally healthy, organic and fortified/functional food products in order to maintain a healthy lifestyle.
*The health and wellness industry is continually expanding with increased fitness offerings and healthy food lines, often with substantial government backing.
*Consumers are now shopping for quick food solutions that are nutritious, satisfying, fast and affordable.
*Due to consumers now opting to purchase healthier products, with no preservatives, pesticides or other chemicals, sales of unprocessed and naturally healthy products have grown significantly.
Health and Wellness Trends –
Better-For-You (BFY)
The Better-For-You (BFY) category refers to products where the amount of unhealthy substances has been actively reduced or removed during production (i.e. fats, sugars, salt and carbohydrates). In 2010, global BFY sales totaled US$ 160.3 billion,with beverages and food sales achieving 6.1% and 4.4% sales growth from 2009 respectively. This is expected to grow by 24.6% to over US$199.8 billion by 2015.
Packaged food represents the strongets sub-sector within the BFY category, with current sales at US$117.3 billion. In 2010, BFY packaged foods accounted for 6% of global food sales. This sector is expected to continue to dominate the health and wellness category through 2015, with BFY packaged foods forecast to comprise 71.7% of total BFY product sales.
In order to compete in this developed market, manufacturers are now focussing on portion controlled servings, flavour extensions, attractive and innovative packaging and combination products (i.e. pairing BFY products with functional ingredients) in attempts to build consumer demand.
Worldwide Diabetes Statistics
The International Diabetes Federation (IDF) Diabetes Atlas 2012 Update generates estimates using new studies that became available during thepreceeding year in conjunction with updated population estimates. New studies that were reviewed came from Saudi Arabia, Japan, Micronesia, Chile, Pakistan, Senegal, Myanmar amongst other countries, which add to the evidence of the growing burden of diabetes. The new estimates follow the same upward trajectory evidenced by previous editions of the Atlas, adding further urgency to the need for effective prevention and treatment. In addition to diabetes and the associated weight gain, other afflictions such as impotence, high blood pressure, depression, asthma and lower back pain are all side effects of a poor diet yet the annual rate of junk food consumption continues to rise every year. The link between fast food and obesity seems simple enough: fast food is notoriously high in fats, sugar, salt and calories.
In 2012:
- • More than 371 million people had diabetes
- • The number of people with diabetes is increasing in every country
- • Half of those with diabetes remain undiagnosed
- • 4.8 million people died due to diabetes
- • More than $US 471 billion was spent on healthcare for diabetes
